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“How To Build Your List And Build Your Profits With The World’s Best-Kept Copywriting Secrets” Part 2 with Bob Bly.
BOB BLY is an independent copywriter and consultant with more than 20 years of experience in business-to-business, high-tech, industrial, and direct marketing.
Bob has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas.
His awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association.
Bob is the author of more than 60 books including “The Complete Idiot’s Guide To Direct Marketing” (Alpha Books) and “The Copywriter’s Handbook” (Henry Holt & Co.).
His articles have appeared in numerous publications such as DM News, Writer’s Digest, Amtrak Express, Cosmopolitan, Inside Direct Mail, and Bits & Pieces for Salespeople.
Bob has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association.
He also taught business-to-business copywriting and technical writing at New York University.
Bob writes sales letters, direct mail packages, ads, e-mail marketing campaigns, brochures, articles, press releases, white papers, Web sites, newsletters, scripts, and other marketing materials clients need to sell their products and services to businesses.
He also consults with clients on marketing strategy, mail order selling, and lead generation programs.
Prior to becoming an independent copywriter and consultant, Bob was advertising manager for Koch Engineering, a manufacturer of process equipment.
He has also worked as a marketing communications writer for Westinghouse Defense. Bob Bly holds a B.S. in chemical engineering from the University of Rochester and has been trained as a Certified Novell Administrator (CNA).
He is a member of the American Institute of Chemical Engineers and the Business Marketing Association.
Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, Bill Bresnan, CNBC, and CBS Hard Copy.
He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer.
Before setting up anything, it is important that you understand the high relevance of lead generation to your business’ success. It is highly important for you to be able to find ways for lead generation because without lead generation, your business will really suffer. Leads potentially lead to shoppers, and shoppers potentially lead to sales and profits. Thus, with no leads, you can have no shoppers, and so forth.
1. Business Breeds Business
A poor quality of lead generation will end up costing you a lot of wasted time and money. The initial impression people have about your business is very important. And if people hear that many of their friends are shopping somewhere, they are likely to try shopping there also. Take command of your company’s lead generation - never leave the sales of your business as well as its growth, efficiency, and image, to fate.
2. Growth Is More Important Than Profits
You always need to supervise your company’s lead generation so that you won’t be left in the dark when it comes to your company’s growth (or lack of it). If you are now interested in taking command of your company’s lead generation, here are some simple tricks of the trade.
3. Use The Internet
Since hundreds of millions of people are logged on to the internet every single day, whether they are looking for something specific or just browsing around, it is highly important that you are able to bypass all the lead brokers as well as the other competition on the internet and just directly connect to your desired customers straight to a company’s web site. You MUST have a website. In this day and age, your customers not only expect it, they demand it.
4. Lead Generation
Choose a lead generation that you can efficiently control and which is highly dependable. Make sure that your lead generation system is cost effective and specifically targeted to internet lead generation. Start getting off the lead generation habit of merely doing internet sales leads. It is advisable for your company to be able to develop a type of lead generation program where you will be able to cut out the middleman. You will not only be able to increase your company’s lead generation but it can also improve the quality of your company’s internet lead generation wherein you will be able to cut your costs per lead.
It is important to note that being able to create an effective internet sales lead generation system or program comprises of being highly sensitive of what you prospective clients want such as the right keywords or phrases that prospective clients usually use in the internet search engines. It is to the client’s advantage that he or she will be able to choose the right keyword or key phrase (the ones that are most likely to be used by their prospective clients) because the whole point of lead generation is to basically be able to gain as much exposure over the net as possible as well as being able to provide all relevant information to their prospective clients.
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